Simon Douglas has held the role of Secretary to the SADD Board for 8 years. Simon is the National Manager for Policy & Research for the NZ Automobile Association where he leads the policy and research functions. He has held roles in policy in the public and private sectors with a focus on the transport and tourism sectors. As well as his role in SADD, Simon also manages the AA Research Foundation which is focused on delivering high-quality research in transport safety, a role which overlaps well with his involvement in SADD.