SADD is a peer education programme that has been in New Zealand for over 20
years.
The primary objective of SADD is to reduce the harm caused on
our roads by drink drivers. The peer education programme is run in secondary
schools by students, independently of the school curriculum. The organisation
is open to any student and SADD encourages participation from across the
year levels.
SADD believes in the capacity of our youth to take action and to create
change. Our initiatives and key messages are driven by young people for
young people. SADD is an adaptable programme – enabling students
to design and present their activities and events in a way that caters
to the unique environment and culture of their school or community.
We are a charitable organisation governed by the AA Driver Education
Foundation and supported by an Advisory Group consisting of members from
our key stakeholder partners such as Land Transport NZ, The Police and
ACC.
Mission
To contribute to reducing road deaths and injuries from drink driving
by promoting positive behaviour change in 13-17 year olds.
Vision
New Zealand young people are not drink-driving.
Brief History
| 1981 |
SADD (Students Against Driving Drunk) was founded in America (Massachusetts). |
| 1985 |
The SADD concept is introduced to New Zealand by an American Exchange
Student to Mahurangi College in Warkworth. |
| 1987 |
Wangauni Girls College hear of SADD and introduce the concept to
their school.The SADD concept is looked at for a national initiative
and work is undertaken to make the concept relevant to NZ students.
At the end of this year SADD becomes a national organisation. |
| 1988 |
Resources are sent to every secondary school in NZ. |
| 1988 |
SADD becomes a recognised programme in schools around the country.
Through the 1990’s and early 2000’s SADD has a strong
presence in many schools and communities. The organisation holds Annual
National Conferences and Regional Workshops and gains guidance and
support from national road safety and health organisations. Thousands
of students have contributed to SADD since its beginning. |
| 2004 |
SADD undergoes an evaluation through the support of national partners
such as Land Transport New Zealand; The New Zealand Police; The Automobile
Association; The Ministry of Health and The Accident Compensation
Corporation (ACC). An updated strategic direction for SADD is drafted
following the recommendations of the evaluation. At the end of this
year the Road Safety Trust commits the support of three (3) years
operational funding and becomes SADD’s principal funder. |
| 2005 |
The new SADD team is appointed with a National Manager in Wellington
and four Regional Coordinators based in Hamilton; Napier; Christchurch
and Dunedin. Work begins on the re-structuring of the organisation
and the development of a new SADD programme. |
| 2006 |
SADD undertakes its first ever television commercial
production and this screens during summer whilst SADD undertakes its
first national SAFE SUMMER campaign. |
| 2007 |
SADD celebrates its 21st birthday with increased
participation and activity around the country. |
| 2008 |
Land Transport NZ commits to funding SADD until the end of
the year. The new SADD programme is completed and goes live on the
website. |
Our Strategy – Moving Forward
Social Goals
Goal 1: Young people choose alternatives to drinking and driving
Goal 2: Young people are positively influencing older people’s behaviour
Goal 3: Young people are looking after each other
Goal 4: Drink driving among secondary school students is seen as socially
unacceptable.
Strategic Steps
» SADD aims to focus on high risk areas for youth
drink driving as its primary target group.
| District |
Crashes involving 13-17 year old alcohol affected
drivers per 1000 population |
Compared to NZ average |
| Otorohonga |
8.6 |
3.6 times worse |
| Wairoa |
8.6 |
3.6 times worse |
| Gore |
7.8 |
3.25 times worse |
| Waimate |
7.5 |
3.13 times worse |
| Central Otago |
6.7 |
2.8 times worse |
| Carterton |
6.0 |
2.5 |
| Far North |
5.7 |
2.38 |
| Waitomo |
5.7 |
2.38 |
| Horowhenua |
5.5 |
2.3 |
| Whakatane |
5.0 |
2.1 |
| Mackenzie |
5.0 |
2.1 |
| Southland |
4.8 |
2 |
| Waitaki |
4.6 |
1.9 |
| Invercargill |
4.6 |
1.9 |
| Clutha |
4.5 |
1.88 |
| NZ average |
2.4 |
1 |
» SADD aims to support other schools/areas within
NZ (secondary target group) with an updated and more effective programme.
» SADD will provide greater opportunities for student
membership such as a passive website membership where students can access
information and tools.
» SADD will develop a website to further enhance
the new programme and support students nationally with delivering the
programme.
» SADD will continue to develop and improve its
operational procedures to better support the network of SADD students
nationally.
|
www.sadd.org.nz
